Pankti A Joshi CFP® | 8 January 2026
When you meet a Mutual Fund Distributor (MFD) for a Regular Plan, you are essentially interviewing them for the job of managing your future. In India, under the 2025 SEBI guidelines, transparency is higher than ever.
Here are the 10 critical questions to ask to ensure your Guide is a partner, not just a salesperson.
1. The Credential Check
- "Are you an AMFI-Registered Mutual Fund Distributor (ARN holder)?"
- Why: In India, only ARN holders are legally allowed to sell mutual funds. Ask for their registration number and verify it on the AMFI website.
- "What are your professional qualifications (CFP, CWM, NISM)?"
- Why: You want someone with a structured understanding of risk, tax, and estate planning, not just someone who knows how to use an app.
2. The Relationship & Service Model
- "How often will we conduct a Portfolio Review?"
- Why: A good guide should meet or call you at least twice a year to rebalance your portfolio and check if you’re still on track for your needs.
- "Who will be my primary point of contact if I have an emergency?"
- Why: If the market crashes on a Monday, you need to know if you can call them directly or if you'll be stuck with a generic customer care executive.
3. The Strategy & Philosophy
- "What is your investment philosophy?"
- Why: Do they believe in "Aggressive Growth" or "Capital Protection"? Ensure their style matches your risk appetite. If they promise "guaranteed high returns," walk away—that is a major red flag in equity investing.
- "How do you select the funds you recommend to me?"
- Why: Are they picking the "Top Performers of Last Year" (a common mistake) or looking at long-term consistency, fund manager track records, and low expense ratios?
4. The Transparency (The Money Talk)
- "How much commission will you earn from my ₹10,000 SIP?"
- Why: Since it’s a Regular Plan, they get paid by the AMC. A transparent guide will show you the exact percentage (usually 0.5% to 1.0%) they receive.
- "Are there any other 'hidden' costs or exit loads I should know about?"
- Why: Some funds charge a fee if you withdraw within 1 year. Your guide should flag these before you sign.
5. Behavioral & Tech Support
- "What will you do if the market drops by 20% next month?"
- Why: This is the most important test. A good guide will say, "I will call you to prevent a panic sell and explain why we should stay the course."
- "Do you provide a consolidated dashboard for all my family's investments?"
- Why: In 2025, you shouldn't be tracking things on Excel. They should provide a clean app or portal where you can see your MF, insurance, and gold in one place.
The Advisor's "Red Flag" Checklist
If you hear any of these, consider looking for a different advisor:
- "I can guarantee 20% returns every year."
- "This new NFO (New Fund Offer) is better than established funds" (Advisors often get higher commissions for NFOs).
- "Let's put everything into this one Small-cap fund; it's booming."
Your Next Step
Before your first meeting, write down your top three financial needs (e.g., "I want to buy a car in 3 years" or "I want to save for my sister's wedding in 5 years").






